President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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High Priority Training

You may not have considered it, but a high priority training program can be one of the most important things that you do for your company. It is often very difficult to find the time to do everything that is needed to properly train your people. That is why many companies are looking at short term or interim training options, such as high priority training. There are a number of advantages associated with this option, and this article will take a look at just some of them.

One of the first reasons why short term high priority training is so useful comes from, how it can be put to use right away. Instead of having to spend a lot of time training new employees, you can put all of that training to work right away by letting them take advantage of it. This can often be done in a number of different ways, but the goal is always the same - you want to get your team in on the training curve. If you can do that, then they are much more likely to see immediate results.

Another reason that short term training is useful comes from the fact that you can easily adapt it to the needs of your own business model. For example, if you are in a business where you work with customer feedback, you are going to need to be able to interact with them on a regular basis. The best way to do this is to have your employees take surveys. This provides you with the opportunity to see what your customers are thinking, which can help you improve your processes. By learning from the feedback of your customers, you can make your business better. This in turn makes it much easier for you to retain those customers.

There is also the added benefit of being able to move employees from one task to another quickly. If you only have one person doing an assessment, you could spend hours upon hours having them take tests and doing surveys. With this type of training, you can get two employees involved in a short amount of time and quickly turn the assessment from something that takes a long time to complete to something that is very quick. The end result is that you save money and you increase the speed at which you get things done. This is a valuable advantage.

There are many other benefits to choosing short term training over a long term one, however. The biggest benefit is that you can easily tailor the training program to the needs of your own company. By tailoring the program to the needs of your business, you are ensuring that you are meeting your goals. Instead of spending years developing a training program for a single employee, you can develop one that is specific to your business.

Another big benefit is that you can tailor the training to the skills of the employees that will be participating. It is easy to find out what skills people have without conducting any tests, however. For instance, if you need to hire someone to do some specific tasks in your company, you can easily ask the prospective employee to take a basic skills test. From there, you can determine whether or not that person has the skills you need. If not, you can move on to other candidates until you find one who does meet your needs.

High priority training isn't just for new hires either. Often times, your current employees are not always up to par with your expectations. By utilizing a short training program, you can keep these individuals in the loop. Instead of hiring an entire new team, you can simply update their level of training with the high priority training that you are providing them with.

By keeping employees in the loop as to what is going on within your company, you ensure that they understand what you hope to accomplish within the company. Because of this, they are much more likely to know when something needs to be changed or adjusted. As you continue to implement high priority training into your organization, you will notice that your employees perform better and you see a dramatic increase in productivity. This is because they know that you care about them and that they make a difference within the company.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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